The Nonprofit Atlas

Why Your Fundraising Event Might Miss The Mark – And How to Fix It

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Are your fundraising events truly connecting with donors? New research from Bloomerang reveals a disconnect between what fundraisers love to host and what donors actually want to attend. Spoiler: it’s not galas. From preferred event types to overlooked follow-up strategies, discover what really drives donor engagement—and how nonprofits can turn events into lasting momentum.