The Nonprofit Atlas

Why Fundraising Isn’t About The Ask—It’s About The Relationship

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Google the term “fundraising strategy,” and you’ll likely get pages of results filled with sponsorship decks, campaign templates and event ideas. Annual galas, deadline-driven appeals, tiered donor levels—these are the familiar tactics that dominate fundraising conversations. But here’s the thing: This is not what effective fundraising looks like.

16 Questions To Ask When Planning Nonprofit Fundraising Events

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Fundraising events are an effective way nonprofit organizations generate donations and drive attention to their causes. With these occasions making up a sometimes significant portion of a nonprofit’s revenue, hosting the right kind of fundraising event and attracting the right audience is of utmost importance.

Eight Reasons You Should Have A Strategic Plan

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Strategic plans ramp up missions and ensure a nonprofit has a clear pathway to fulfilling its vision. By investing time and effort in strategic planning, nonprofits can position themselves for long-term success and sustainability in pursuit of their mission and goals.